REVENUE, MARKETING & BUSINESS ANALYST
MY CV
An adroit and technically skilful data analyst, with 16 years of experience across digital, marketing, product, market and customer performance and engagement analysis, data visualisation, omnichannel reporting and overall digital project management.
The high standard of expertise around data and all-round digital platforms has been honed, trusted and delivered in organisations such as Reed & Mackay, FCM, Microsoft, Viacom CBS and Aggreko, as well as working with the BBC, FA Premier League, MTV, Sony, ATP Tennis, Warner Music Group, Channel 4 and YouTube.
Feel free to download my full CV in PDF format.
ADROIT, TECHNICAL & TENANCIOUS
.png)
CAREER HIGHLIGHTS
REED & MACKAY
SENIOR REVENUE & BUSINESS ANALYST
fEBRUARY 2025-PRESENT
My role at Reed & Mackay, now part of Navan group, has entailed establishing the sales revenue analyst role single handed, where revenue reporting was non-existent to it being automated, trustworthy and engaging.
My role as a revenue analyst merged with that of a business analyst to help navigate the complex data migration and analysis of critical business data during Navan group's take over of the company in 2026.
AGGREKO
GLOBAL MARKETING ANALYST
2017-2022
My role at Aggreko saw a successful period of delivering global and regional analysis of marketing and business performance as well as managing all data-centric marketing platforms.
Additionally, blending in market intelligence reporting and supporting financial departments with revenue analysis, my time at Aggreko saw me take on overseeing the role-out of digital first data platforms too during the company's period of digitisation.
FCM
SENIOR CLIENT DATA ANALYST
2022-2025
My position at FCM entailed consulting with global corporate clients on their reporting and analysis requirements, and then building insightful dashboards in
Power BI and analysis for their financial and corporate travel strategies.
My time at FCM allowed me to immerse myself in the corporate travel sector and further lent experience to direct client engagement, presentations and consultation work.
MICROSOFT XBOX
GLOBAL DATA ANALYST
2013-2016
My position at Microsoft Xbox at entailed analysing customer engagement in the digital music and apps landscape, to help build and programme algorithmic music and content to the global Xbox entertainment
customer base.
During my time at the company, the entertainment and space grew exponentially, and I was proud to have played a part in evolving such a high-value offering as music as and apps into the new global streaming world.